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In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.\nUsers who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.\nAny use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document.\nUsers are responsible for any third-party Personal Data obtained, published or shared through this Application.\n\nMODE AND PLACE OF PROCESSING THE DATA\n\nMETHODS OF PROCESSING\nThe Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.\nThe Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.\n\nPLACE\nThe Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.\nDepending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.\n\nRETENTION TIME\nUnless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.\n\nTHE PURPOSES OF PROCESSING\nThe Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:\nAnalytics and Contacting the User.\nFor specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.\n\nDETAILED INFORMATION ON THE PROCESSING OF PERSONAL DATA\nPersonal Data is collected for the following purposes and using the following services:\n\nANALYTICS\nThe services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.\n\nGOOGLE ANALYTICS (UNIVERSAL ANALYTICS) (GOOGLE LLC)\nGoogle Analytics (Universal Analytics) is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.\nGoogle may use the Data collected to contextualize and personalize the ads of its own advertising network.\nIn order to understand Google's use of Data, consult Google's partner policy.\nPersonal Data processed: Trackers; Usage Data.\nPlace of processing: United States.\n\nMETA EVENTS MANAGER (META PLATFORMS IRELAND LIMITED)\nMeta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Application.\nPersonal Data processed: Trackers; Usage Data.\nPlace of processing: Ireland.\n\nYOUTUBE ANALYTICS AND REPORTING API (GOOGLE LLC)\nYouTube Analytics and Reporting API is a video content analytics service provided by Google LLC.\nThrough this Service, this Application may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.\nData collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.\nPersonal Data processed: Data communicated in order to use the Service.\nPlace of processing: United States.\n\nCONTACTING THE USER\n\nCONTACT FORM (THIS APPLICATION)\nBy filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.\nPersonal Data processed: email address; first name; last name; phone number; various types of Data.\n\nFURTHER INFORMATION FOR USERS\n\nLEGAL BASIS OF PROCESSING\nThe Owner may process Personal Data relating to Users if one of the following applies:\n• Users have given their consent for one or more specific purposes.\n• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;\n• processing is necessary for compliance with a legal obligation to which the Owner is subject;\n• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;\n• processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.\nIn any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.\n\nFURTHER INFORMATION ABOUT RETENTION TIME\nUnless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.\nTherefore:\n• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.\n• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.\nThe Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.\nOnce the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.\n\nTHE RIGHTS OF USERS BASED ON THE GENERAL DATA PROTECTION REGULATION (GDPR)\nUsers may exercise certain rights regarding their Data processed by the Owner.\nIn particular, Users have the right to do the following, to the extent permitted by law:\n• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.\n• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.\n• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.\n• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.\n• Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.\n• Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.\n• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.\n• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.\nUsers are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.\n\nDETAILS ABOUT THE RIGHT TO OBJECT TO PROCESSING\nWhere Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.\nUsers must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.\n\nHOW TO EXERCISE THESE RIGHTS\nAny requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.\n\nADDITIONAL INFORMATION ABOUT DATA COLLECTION AND PROCESSING\n\nLEGAL ACTION\nThe User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.\nThe User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.\n\nADDITIONAL INFORMATION ABOUT USER'S PERSONAL DATA\nIn addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.\n\nSYSTEM LOGS AND MAINTENANCE\nFor operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.\n\nINFORMATION NOT CONTAINED IN THIS POLICY\nMore details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.\n\nCHANGES TO THIS PRIVACY POLICY\nThe Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.\nShould the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.\n\nDEFINITIONS AND LEGAL REFERENCES\n\nPERSONAL DATA (OR DATA)\nAny information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.\n\nUSAGE DATA\nInformation collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.\n\nUSER\nThe individual using this Application who, unless otherwise specified, coincides with the Data Subject.\n\nDATA SUBJECT\nThe natural person to whom the Personal Data refers.\n\nDATA PROCESSOR (OR PROCESSOR)\nThe natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.\n\nDATA CONTROLLER (OR OWNER)\nThe natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.\n\nTHIS APPLICATION\nThe means by which the Personal Data of the User is collected and processed.\n\nSERVICE\nThe service provided by this Application as described in the relative terms (if available) and on this site/application.\n\nEUROPEAN UNION (OR EU)\nUnless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.\n\nCOOKIE\nCookies are Trackers consisting of small sets of data stored in the User's browser.\n\nTRACKER\nTracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.\n\nLEGAL INFORMATION\nThis policy relates solely to this Application, if not stated otherwise within this document.\nLatest update: January 12, 2025","terms_text":"TERMS AND CONDITIONS\n\nGENERAL\numitulum.com is the website of UMi Tulum, a beachfront boutique hotel, restaurant and beach club at Carretera Tulum-Boca Paila Km 8.5, Hotel Zone, Tulum, Quintana Roo, Mexico. By using this website or booking a stay, a table or an experience with UMi, you agree to these terms, together with our Privacy Policy and Cookie Policy.\n\nBOOKINGS\nSuites booked on this website are confirmed by the booking confirmation we send you. The rate, taxes, any additional charges and the cancellation conditions that apply to your stay are shown before you confirm and are repeated in your booking confirmation; those conditions form part of your booking. For help with a reservation, write to reservations@hotelesumi.com or message the front desk on WhatsApp at +52 984 320 0701.\n\nCHECK-IN AND CHECK-OUT\nCheck-in is from 3pm until 11:59pm. Check-out is by 11am.\n\nSTAYING AT UMI\nThe suites are non-smoking. Pets are welcome; charges may apply for a pet staying in a suite. Breakfast is included with every suite.\n\nRESTAURANT AND BEACH CLUB\nThe restaurant is open every day from 8am to 8pm and the beach club from 11am to 7pm; holiday and special-occasion openings are announced by email. Tables can be reserved on OpenTable or by WhatsApp at +52 984 205 6008. Menu prices are in Mexican pesos. Some dishes are available on select days only; ask your waiter for today's availability.\n\nWEDDINGS, EVENTS AND PACKAGES\nWedding and event packages are subject to availability and to a written proposal from our events team. Complimentary stays included in a package are subject to availability, and restrictions apply. Write to weddings@umitulum.com.\n\nUMI TRIBE\n1. Beach bed use and consumption: as a Pin holder, there is a minimum consumption requirement for the use of beach beds.\n2. Hotel night giveaways: complimentary hotel night giveaways are subject to availability and must be booked in advance. Availability may vary, and certain blackout dates may apply.\n3. Tribe membership: membership to the UMi Tribe is a curated and selective process, authorised by UMi. The Pin is personalised and may only be used by its rightful owner. Transferring or sharing your Pin is strictly prohibited.\n4. Benefit updates: benefits are subject to change at UMi's discretion.\n5. Membership cancellation: UMi reserves the right to revoke Tribe membership and disable associated benefits at any time, without prior notice, if the terms are violated or at our discretion.\n6. Loyalty reward management: all reservations must be made by email at comunicacion@umitulum.com.\n7. Personal information: by joining the UMi Tribe, you consent to the collection, storage and use of your personal information for the purpose of managing your membership and associated benefits, in accordance with our Privacy Policy.\n8. Tribe discount: the Tribe discount cannot be combined with other discounts and does not apply to room bookings during the blackout period (December to January).\n\nCONCIERGE PARTNERS\nCommissions, perks and credits under the Concierge Benefit Plan are those described on our Partners page and are paid monthly as a payment or as hotel credit, at the partner's choice. Free hotel nights are subject to availability.\n\nPERSONAL DATA\nWe process personal data as described in our Privacy Policy.\n\nCONTACT\nUMi Tulum, Carretera Tulum-Boca Paila Km 8.5, Tulum, Quintana Roo, Mexico. Front desk: +52 984 320 0701. Reservations: reservations@hotelesumi.com.\n","cookies_text":"COOKIE POLICY\n\nThis website uses Trackers, including Cookies. Cookies are Trackers consisting of small sets of data stored in your browser. A Tracker is any technology (for example Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting) that enables the tracking of Users, for example by accessing or storing information on your device.\n\nWHY WE USE TRACKERS\nAny use of Cookies, or of other tracking tools, by this website or by the owners of third-party services used by this website serves the purpose of providing the service you requested, in addition to the purposes described in our Privacy Policy.\n\n• Strictly necessary: to keep the site working, to remember your cookie choices and to hold the details of a booking while you complete it.\n• Analytics: to monitor and analyse web traffic and keep track of how the site is used.\n\nANALYTICS SERVICES\nGoogle Analytics (Universal Analytics), provided by Google LLC. Google uses the data collected to track and examine the use of this website, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualise and personalise the ads of its own advertising network. Personal Data processed: Trackers; Usage Data. Place of processing: United States.\n\nMeta Events Manager, provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this website. Personal Data processed: Trackers; Usage Data. Place of processing: Ireland.\n\nYouTube Analytics and Reporting API, provided by Google LLC. Through this service, this website may collect data directly or indirectly on or from your device, including by making use of trackers. Data collected through the service may also be used to help third parties deliver interest-based advertising; you can opt out of third-party interest-based advertising through your device settings or by visiting the Network Advertising Initiative opt-out page. Personal Data processed: Data communicated in order to use the Service. Place of processing: United States.\n\nYOUR CHOICES\nWhen you first visit the site you can accept cookies or manage them from the cookie banner, and you can change your choice at any time from the Manage cookies link. You can also block or delete cookies in your browser settings; some parts of the site, such as the booking process, may not work properly without strictly necessary cookies.\n\nCONTACT\nFor any question about this Cookie Policy, write to the Owner at the contact details given in our Privacy Policy, or to reservations@hotelesumi.com.\n"},"copyright_text":"© 2026 UMi Tulum. 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This stretch of the Zona Hotelera is low-rise and jungle-lined, with beach clubs, small hotels, and restaurants set back from the road behind palms and dune scrub. The Sian Ka'an Biosphere Reserve picks up a few kilometers further south, so the road stays quiet compared to central Tulum. There's no sidewalk nightlife here: guests move by bike, golf cart, or car between spots along the strip, and the beach itself is the throughline for the day.","arrival_md":"Most guests arrive via Tulum's Zona Hotelera road, either from Tulum Pueblo (about 15-20 minutes by car or taxi) or from the Cancun-Tulum highway further north. Ride-share coverage is inconsistent this far down the beach road, so a pre-booked taxi, private transfer, or rental car is the most reliable way in. Bikes and golf carts are common for getting around once you're on the strip, since the beach clubs and restaurants sit several kilometers apart along the same road.","airports":[{"name":"Tulum International Airport (Felipe Carrillo Puerto)","iata":"TQO","distance_km":25.0,"transfer_options":[{"mode":"car","duration_min":35,"notes":"Private transfer, recommended: we arrange a direct, climate-controlled car straight to our door, 30 to 40 minutes from Felipe Carrillo Puerto International Airport. Rental cars are also available at the airport."},{"mode":"taxi","duration_min":35,"notes":"Taxis are safe and easy to find when you land."},{"mode":"bus","duration_min":45,"notes":"Group shuttles also run from the airport; check the ADO schedules."}]},{"name":"Cancun International Airport","iata":"CUN","distance_km":130.0,"transfer_options":[{"mode":"shuttle","duration_min":120,"notes":"Shared and private shuttles run the highway route down to Tulum; figure on about two hours depending on stops."},{"mode":"taxi","duration_min":100,"notes":"A private transfer or taxi is faster than a shared shuttle, usually 90 minutes to two hours."}]}],"stations":[{"name":"Tulum ADO Bus Terminal","type":"bus","distance_min":20,"distance_km":12.0}],"attractions":[{"name":"Sian Ka'an Biosphere Reserve","category":"park","distance_min_walk":null,"distance_km":15.0,"description":"A UNESCO biosphere reserve of mangroves, lagoons, and reef just south of the beach road, reachable by boat tour or car.","url":null,"photo":{"asset_id":"01M21MPACAF73DXFVT4EJFP8NF","url":"/cdn/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPACAF73DXFVT4EJFP8NF/sm.webp","kind":"image","mime_type":"image/jpeg","alt":"Turquoise water running between low mangrove banks under a high cloudy sky","caption":null,"poster":null,"srcset":"https://d1vgksb0ce1fwh.cloudfront.net/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPACAF73DXFVT4EJFP8NF/sm.webp 640w","sources":null,"width":640,"height":852}},{"name":"Tulum Ruins","category":"landmark","distance_min_walk":null,"distance_km":6.0,"description":"The clifftop Maya ruins overlooking the Caribbean, a short drive north along the beach road.","url":null,"photo":{"asset_id":"01M21MPAD0MRAE6KK2TB1EFT70","url":"/cdn/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPAD0MRAE6KK2TB1EFT70/md.webp","kind":"image","mime_type":"image/jpeg","alt":"A stone temple with a thatched roof on cut grass above the coast","caption":null,"poster":null,"srcset":"https://d1vgksb0ce1fwh.cloudfront.net/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPAD0MRAE6KK2TB1EFT70/sm.webp 640w, https://d1vgksb0ce1fwh.cloudfront.net/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPAD0MRAE6KK2TB1EFT70/md.webp 1024w","sources":null,"width":1024,"height":576}},{"name":"Gran Cenote","category":"landmark","distance_min_walk":null,"distance_km":8.0,"description":"One of the region's best-known cenotes for swimming and snorkeling, a short drive inland toward Tulum Pueblo.","url":null,"photo":{"asset_id":"01M21MPABK2HFCM981DFCK06G9","url":"/cdn/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPABK2HFCM981DFCK06G9/md.webp","kind":"image","mime_type":"image/jpeg","alt":"A limestone cavern opening over clear blue water and a wooden platform","caption":null,"poster":null,"srcset":"https://d1vgksb0ce1fwh.cloudfront.net/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPABK2HFCM981DFCK06G9/sm.webp 640w, https://d1vgksb0ce1fwh.cloudfront.net/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPABK2HFCM981DFCK06G9/md.webp 1024w","sources":null,"width":1024,"height":768}},{"name":"Tulum Pueblo","category":"shopping","distance_min_walk":null,"distance_km":13.0,"description":"Tulum's downtown strip of shops, taquerias, and markets, about 15-20 minutes from the beach road by car.","url":null,"photo":{"asset_id":"01M21MPAB48CE6QT64KNNVGVFX","url":"/cdn/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPAB48CE6QT64KNNVGVFX/sm.webp","kind":"image","mime_type":"image/jpeg","alt":"Shallow reef water and sand seen from a limestone cliff above the shore","caption":null,"poster":null,"srcset":"https://d1vgksb0ce1fwh.cloudfront.net/01M21178RP8JF3YNABKSV2KP2Y/renditions/01M21MPAB48CE6QT64KNNVGVFX/sm.webp 475w","sources":null,"width":475,"height":594}}]},"places":[]},"device_layered":true}