The hotel zone is one long road with the sea on one side and jungle on the other. We're at Km 8.5, on Carretera Tulum-Boca Paila, with direct access to the beach. Most days, the best thing to do here is right in front of you. The rest sits at either end of the road, or a short drive inland.
This is how we'd spend a week.
On the beach: our beach club, 11am to 7pm
The beach club is open every day from 11am to 7pm, and it's open to everyone, not just people staying with us. Towel service is included and there's no minimum spend. Reserve a spot on WhatsApp at +52 984 205 6008, or book a table on OpenTable.
The week has two speeds. Weekdays are calm: a few people reading, someone in the water, lunch that takes as long as you want it to. Weekends are UMi Beach Days, with a live DJ set on the sand and more people around. Pick the version you came for.
Food comes from our restaurant: Mexican cooking with international touches and a lot of seafood. Ceviches and aguachiles, tacos, grilled octopus. From Thursday to Sunday we also grill fish over fire by the beach. Menu prices are in Mexican pesos.
Wednesdays: the Volleyball Club
Wednesday is volleyball day. Our Volleyball Club runs all day on the sand, and classic cocktails are 2-for-1. You don't need to be any good. Most people play a set, sit out two, and order another round.
Thursday mornings: the beach workout
Every Thursday at 8am we host a beachfront workout class. Yoga and Pilates sessions run through the rest of the week, all levels, and you can join whether you're staying with us or just visiting the beach club. It's the one time of day the beach is cool enough to work hard on.
If the workout was a bad idea, our therapists do massages in house: deep tissue, mud therapy, clay rituals and Japanese techniques, tailored to what you ask for.
Evenings: the open-air cinema
After dark we run an open-air cinema with selected films, popcorn and the breeze off the water. There isn't much nightlife at our end of the road, and we like it that way. Ask the front desk what's showing.
North end: the Tulum Ruins
The Tulum Ruins are the Maya walled city on the cliff at the top of the hotel zone, the one in every photo of Tulum with the sea behind it. The site is open 8am to 5pm, with last entry around 3:30pm. Entry is split into three separate charges, around 515 pesos in total for adults in 2026, so carry cash.
Go at opening. By midday the heat on the stone paths is real and the shade is thin, and the morning light over the water is the reason to be up there. Come back down the beach road for lunch and you've lost nothing.
South end: Sian Ka'an
The Sian Ka'an Biosphere Reserve starts further south along this same road. Keep driving past us and the hotels thin out, then stop. It's lagoons, mangroves and a long stretch of protected coast, and it's a full day, not an afternoon. Our team arranges private tours if you'd rather not drive the reserve road yourself. We wrote down everything we tell people before they go in our Sian Ka'an day trip guide.
Inland: Gran Cenote and Tulum town
Gran Cenote is the closest of the well-known cenotes, about 4 km past Tulum town on the Tulum-Cobá highway. Clear water, cave sections you can swim through, and turtles. Entry is around 500 pesos, cash, with snorkel gear extra. It's the busiest cenote near Tulum, so go at opening and be back by the time the beach club opens at 11.
Tulum town (Tulum Pueblo) is on the way. It's where you go for shopping and errands, and for a change of scene from the beach road. Our team also coordinates day trips to cenotes, beaches and nearby towns, plus private tours of the Riviera Maya: Mayan cities, sacred cenotes, sailing and jungle.
Getting around the hotel zone
If you drive, parking with us is free. If you don't, the front desk on WhatsApp (+52 984 320 0701) can line up transport and tours. Tulum International Airport is 30 to 40 minutes away, and we can arrange a private transfer straight to our door. From Cancun International Airport it's about two hours by car.
A week, roughly
- Monday or Tuesday: Tulum Ruins at 8am, beach club from 11.
- Wednesday: Volleyball Club and 2-for-1 cocktails, all day.
- Thursday: workout at 8am, massage in the afternoon, fire-grilled fish by the beach.
- Friday: Sian Ka'an, a full day.
- Saturday: Gran Cenote early, then UMi Beach Day with the DJ.
- Sunday: nothing planned. That's the plan.
For a shorter trip, our 3 days in Tulum itinerary puts the best of this into three days.